Viral Video Marketing Campaigns Since the launch of YouTube.com in 2005, viral videos (and online video production in general) have taken the world by storm. Many companies have already realized how lucrative online video production can be, and have incorporated a video production marketing campaign as part of their comprehensive marketing strategy. With viral video, your customer willingly promotes your product or service for you, for free! Technically, anyone with a webcam, computer, and Internet connection can post promotional videos online. However, if you are seeking real results and a high ROI, there are many key components that must be well understood and implemented. Outlined below are just some of the necessary key components for viral video success. Key Components For Video Production OnlineCreative Writing One of the most important parts of a successful viral campaign is good, creative writing. The story being told in each video needs to be unique, creative, funny, or memorable. It needs to have an effect on the viewer, so that they want to share it with others. Whether the stories are serialized or singular they need to be something "you don't see every day". Brevity Attention spans run short, especially when it comes to online video. Keep the duration within a specified length in order to provide valuable content while captivating viewers and maximizing "whole-video" views. Homemade Touch Viral videos shouldn't shout, "I am a $10K production crafted by a team of professionals"! They need to have an "indie/homebrew" look and feel to them, yet not sacrifice the production value. Production Value Eye-popping imagery, crystal clear audio, and tight, smooth editing are essential. Online video productions shouldn't be painful to watch! The onscreen elements, editing, and general artistic style should tell the story more effectively, not detract from it. High-Definition Online video viewers are becoming more demanding every day. Satisfy your audience and stand out from the crowd with HD video formatted and optimized specifically for the purpose of giving the best quality online experience. An all-HD native workflow ensures maximum quality and stunning results. Company & Product Branding We employ several specific techniques and strategies that significantly help to establish your brand identity, awareness, and credibility, using both direct and indirect methods. Specific Call to Action Each video must have a specific call to action. On screen text, lower thirds, and animated 2D and 3D graphic bumpers all work together to accomplish this in a direct (yet not overbearing) manner. Results-Driven Purpose Every video must be planned, designed, and executed with a specific purpose in mind, such as lead generation, sales conversion, brand awareness, etc. Social Media Tie-Ins As your promotional videos are being published, let the whole world know! Social Media outlets such as Facebook and Twitter are crucial elements to utilize as you share and promote your company through viral video. Release Schedule You are more likely to create a loyal following if you adhere to a set release schedule. Loyal fans will be able to look forward to the next release, and first-time viewers will be more inclined to invest in watching video from a producer that is actively uploading new content on a regular basis. Meta Tags Each video has different Meta tags that help drive targeted traffic to the video. Understanding how to most effectively customize these tags to boost views in your target market is absolutely essential. At Flimp Agency, we have an exceptional understanding of all of the necessary key components necessary for business video production. Commercial video production success stems from experienced producers. We specialize in business video production, commercial video production, corporate video production, digital video production, sales video production, and other specialized marketing video productions.Video Releases We brainstorm dozens of different video concept ideas, and write up a brief synopsis of each. You can then pick and choose which videos you want produced, and when you want them released. We then further develop and storyboard your chosen concepts into detailed scripts, ready for production. We then handle all aspects of production: ” Concepts, Storyboarding, & Scripting ” Talent Casting ” Location Scouting ” High Definition Filming ” Audio & Video Editing ” Text & Still Graphics ” 2D & 3D Motion Graphics ” Music & SFX Composition ” Optimizing & Encoding for the Web ” Uploading your video to the web ” Meta Tagging your video once online ” Statistics tracking How our Video Production Services Video Production Process Works Although each project is unique and will vary within video production pricing, they almost all follow the same basic steps, as outlined below: STEP I: SCRIPTING: In order to be a success, every project requires thoughtful planning and preparation from the beginning. The scripting phase is where we conceive and design the layout of your project. This could include determining locations, talent, props, etc., as well as writing up an outline or official script of your video. This is also when we consult with you regarding your individual needs, ideas, and goals, to form a comprehensive video production plan for your project. STEP II: PRE-PRODUCTION: After the scripting phase is complete, we do all the necessary preparations for each digital video production, marketing video production, business, video production, corporate video production, and video spokesperson production, such as talent scouting, rental of locations/props, motion graphic videos, sales videos, collecting materials, etc. Each client’s project is unique, and may require a variety of content from many different source formats. Besides the audiovisual footage that we capture using our own cameras and equipment, we can include and use source footage from nearly any analog or digital source you may have; tapes, digital files, documents, photographs, or optical (CD/ DVD) media. STEP III: PRODUCTION: The production phase entails everything having to do with capturing the content for your project. This is when we bring our lighting, cameras, audio equipment, backgrounds, props, and whatever else may be required to shoot (record) your content on location. Depending on the project, this could be a training seminar, conference, class, product demonstration, etc. Depending on the size of the project, we will do as many recording sessions as are necessary to obtain all your content, and with the appropriate equipment configuration. (Simultaneous multiple cameras, steadicam rig, jib/crane, teleprompter, wireless lavaliers, overhead boom micing, etc.) For more info about the equipment we use, see the "About Us" page on our website. STEP IV: POST-PRODUCTION: After our video production services, we begin the post-production phase. We combine the planning from scripting and pre-production with all the content obtained in production. This is all done by us in our studio; the editing, designing, 3-D graphics, compositing, animating, color correction, music composition, motion graphics, encoding, and authoring. It is during this phase that countless hours are spent in our studio by an editor, perfecting your video, polishing it into a professional finished product. As various revisions of your project are completed, we post the video clips online for you to preview and provide us with feedback. We then author a “final cut” of your project, and send it to you for your review and approval. After all the final tweaks have been made, we take the final cut and create the “project master”. STEP V: DISTRIBUTION: From the project master, we transfer your content to the predetermined formats you requested, for distribution to your viewers. We can output your project to any one or more of the following industry-standard formats: Standard DVD (DVD-5), Dual-Layer DVD (DVD-9), S-VHS, VCD, SVCD, DVT or BetaSP Master (For Television Broadcast), Audio CD, or Streaming Web Video (Quicktime, Windows Media, Real, or Flash Video). Disc duplication and/or replication is also performed in this phase, if applicable. Business video production/ commercial video production/ corporate video/ corporate video productions/ corporate video production company/ digital video production/ marketing video production/ marketing video productions/ motion graphic videos/ online video production/ promotional videos/ sales video/ video production marketing/ video production online/ video production prices/ video production service/ video production services/ video productions/ video spokesperson/ web video production/ website video production
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Video Productions That Drive Results
FlimpAgency creates compelling MotionGraphic, LiveAction and Spokesperson videos for online direct marketing, sales and communications. Our talented creative team and network of over 1200 videographers produce quality video content quickly and affordably that generate results. Whether you need brand response videos for consumer marketing and online advertising or direct response videos for B2B marketing and lead generation, we can meet your video production needs at less than half the cost of traditional agencies. Call us for a consultaion.
MotionGraphic Video Production
Our Creative Directors and Motion Graphics team have mastered the art of creating engaging, cost effective direct response marketing videos using the most advanced motion graphics techniques available. We’ll combine your available website graphics and images with stock and custom imagery to create highly stylized branded videos that resonate with your target viewer and drive high conversion rates.
LiveAction Video Production
If you need start to finish creative video production with on location or professional studio video shoots and top talent for advertising, direct marketing, sales or communications, our creative team will work with you to cost effectively script, produce and edit the content that meets your needs, timeframe and budget.
Spokesperson Video Productions
Spokespeople allow you to precisely control the way your product or service is communicated to your customers. Spokesperson Videos are best used to convey authority and detailed product offerings that resonate and positively influence your target viewer.
Casting the right spokesperson is important to the success of your video and our team has spent years working with the industry’s best spokespeople. We cast spokespeople based on what you feel is the most appropriate age, ethnicity, sex, personality, look for your marketing message. Many of the greatest marketing campaigns started life with spokespeople. Find out how using a spokesperson can transform your online marketing communications.
Moving Slideshow Videos
For travel, real estate and other presentations, sometimes all you need is to turn beautiful images into moving slideshows with music or voice over. This is a very inexpensive way to develop eye catching video content for web marketing and communications. Slideshow videos work great for travel, real estate and fundraising marketing.



